New logo and identity: a fresh look
After three decades, our iconic black and orange logo is becoming a part of our history.
By introducing something new and something blue while keeping a touch of the old, we are excited to reveal our new logo in blue and orange.
The enduring orange represents our legacy, having become a defining element of our brand over the years – a symbol of our promise, much like a personal identity card. The fresh blue signifies our commitment to a prosperous shared future, embodying loyalty and reliability.
As part of KONČAR Group, this update modernizes our logo and aligns our identity with the rest of the group. By blending elements of KONČAR Group’s umbrella logo with ours, we’ve preserved our distinctiveness and strength. Together, we will usher in a new era of energy and innovation.
There are no changes to our business operations or ownership – we’re simply continuing our journey with a new colour palette.
Due to the scope of these changes, the transition will be implemented gradually.